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Archive for the ‘Diamond Talk’ Category

News & Views | Our November Newsletter

Welcome to our November Newsletter

Gold for the Holidays

Click here to get a pdf file.

2016novAt Starnes, we have just the right gift for that special someone.

October 2013 News & Views

Take a look at our October Newsletter:

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News & Views

Have You Got That Gift For Your Favorite Valentine?

Check out our newsletter for some great ideas.

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Click here to see the newsletter in PDF format

The Diamond Inspired By a Kiss

 The Marquise Diamond Cut

To most people, the “marquise” is the most elegant of diamond cuts. To France’s King Louis XV, it was the gemological representation of his mistress’ perfectly shaped mouth. Hence, this diamond cut is named after Jeanne Antoinette Poisson, Marquise de Pompadour, who remained a chief member of the king’s court until her death. Whether or not this romantic historical backdrop plays any role in the selection of a marquise-cut diamond,  many simply find its long, narrow shape most attractive. From a more practical standpoint, the marquise cut quite simply represents great value because it possesses one of the largest crown surfaces of any diamond shape. Thus, its perceived size is larger than the diamond actually is.

The Marquise diamond cut is a royal, elongated shape with tapering points at both ends. Its shape will flatter your finger, making it appear longer. Come into STARNES MASTER JEWELERS located at 127 West Main St., or call us at 704-982-1013, and allow us to assist you.  Our diamond collection contains virtually any shape and size imaginable. We bring you all the qualities, sizes, and shapes of diamonds at value prices.

P.S. The elongated shape of the marquise-cut diamond serves to make the wearer’s finger look longer and slimmer.

Diamond Clarity

Each and every diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are the key identifying characteristics created while diamonds are formed in the earth. Master IJO Jewelers use magnification to view diamonds at 10x their actual size so such tiny inclusions are more easily seen. These inclusions are measured on a scale of perfection, known as clarity, which was established by GIA.

Diamond Rings Clarity

The greater a diamond’s clarity, the more rare and valuable it is. A diamond with an inclusion in the middle or top could impact the dispersion of light, making the diamond less brilliant.

Diamond Colors

Different diamonds have different colors. White-colored diamonds are the most popular, even though diamonds are found in a kaleidoscope of colors.

Diamond rings

When diamonds are graded they are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which is colorless, to Z. The color differences can be so subtle that diamond colors must be graded under controlled lighting conditions and are compared to a master set for accuracy. While truly colorless diamonds, graded D, are treasured for their rarity, diamond color is a very personal taste.

Ask us, your Master IJO Jeweler, to show you an array of color grades next to each other to help you determine your color preference.

The Cut Of Diamonds – What To Look For

Too many diamond rings are purchased from “discount jewelers” by people who don’t know what to look for.

The cut of a diamond describes the proportions and angles. Many people confuse the cut with the shape. Diamonds are available in a variety of shapes including round, square, pear, heart, marquise and oval, but cut refers to the angles and proportions of a diamond. It takes a master diamond cutter to reveal a diamond’s true beauty.

Diamond Rings cut

A diamond that is well cut reflects light from one mirror-like facet to another and projects the light through the top of the diamond. The result is a fiery, brilliant beautiful display. Diamonds that are cut too deep or too shallow leak light through the side or bottom, resulting in a disappointing lackluster appearance and diminish value.

Diamond Carat Weight

The “Carat” is a diamond’s measure of weight, not size. One full carat is equal to 100 points. A 3/4 carat diamond is the same as 75 points. Since larger diamonds are found less frequently in nature, a 1 carat diamond will cost more than twice a 1/2 carat diamond if all other characteristics remain constant. The cut and the mounting can make a diamond appear larger than it really is. At Starnes we will help you find the right diamond and mounting to optimize its beauty.

Diamond Rings Carat Weight

The value of a diamond is determined by its rarity. Larger diamonds are not uncovered in the mining process as often as smaller diamonds. Thus larger stones are more rare and precious.

Diamonds of the Highest Quality

Quality DiamondsHearts On Fire

The Worlds Most Perfectly Cut Diamond!

You’ve found the perfect woman. Should the diamond be anything less?

Come take a look at our selection of Hearts on Fire Diamonds. Their diamond process goes above and beyond in selection, design, craftsmanship and presentation.

Come See Their Diamonds At Starnes Today!

The Power Of Albemarle Diamonds

The Mystical Power Of Diamonds

Albemarle DiamondsFrom myths about valleys of diamonds protected by snakes, to the production of millions of carats in rough diamonds each year, the history of diamonds is one of mystical power, beauty and commercial expertise.

Visit us at Starnes Jewelers in Albemarle to discover the magic of diamonds.